You cannot bill every day
Weekends, holidays, illness, quoting, and quiet weeks mean the calendar year of 260 weekdays becomes far fewer paid days.
Free calculator
Charging too little is the quiet killer of a trade business. Enter the income you want, your yearly overheads, and the days you can realistically bill to see the day rate and hourly rate you actually need to charge.
Adjust these to match your business. Nothing is saved or sent anywhere.
Your wages before tax: what you want the business to pay you.
Van, fuel, insurance, tools, software, accountant: everything but materials for a job.
After weekends, holidays, sick days, quoting, and admin. Most sole traders manage 200-230.
Used to work out your hourly rate.
Day rate to charge
£220
Covers £40,000 wages plus £8,000 overheads across 220 billable days.
Hourly rate
£27.50
Based on 8 chargeable hours a day.
Revenue you need
£48,000
Total the business must turn over before materials.
Knowing your real rate is one thing. Being able to hold it is another. A professional website makes you look worth the price, so you win the right jobs instead of racing to the bottom on cheap ones.
Disclaimer: These calculators are provided for general guidance only. Results are estimates based on the figures you enter and may not reflect your full costs, tax position, legal obligations, or business circumstances. They are not financial, tax, legal, or professional advice. You should check the figures yourself and speak to a qualified adviser where needed. Kwise Web accepts no liability for decisions made using these tools.
Weekends, holidays, illness, quoting, and quiet weeks mean the calendar year of 260 weekdays becomes far fewer paid days.
Van, fuel, insurance, and tools cost money whether you work or not. Your rate has to cover them across your billable days.
A low rate can keep you flat out and still short at year end. Pricing to your real numbers is how you get ahead.
Every result comes straight from these formulas, with no hidden assumptions.
Revenue you need
Income you want to take home + Business overheads
Day rate
Revenue you need ÷ Billable days (rounded up to the nearest £5)
Hourly rate
Day rate ÷ Chargeable hours per day
Add the income you want to take home to your yearly business overheads, then divide by the number of days you can actually bill in a year. That covers your costs and your wages across real working days, not the 260 weekdays on the calendar.
There are around 260 weekdays, but holidays, illness, quoting, admin, travel, and quiet spells all eat into that. Most sole traders realistically bill 200 to 230 days a year, which is why the calculator defaults to 220.
Because a day rate has to cover more than wages. Overheads like your van, fuel, insurance, tools, and unpaid admin days all have to be recovered across the days you actually charge for. Charging too little is the most common reason trades stay busy but never get ahead.
Once you know your rate, the next step is winning work that pays it.
Feed your day rate straight into a full job price, with materials, overheads, and margin.
See how few jobs it takes for a website to pay for itself once you know your profit per day.
Turn your day rate into a correctly margined price instead of guessing a markup on top.
Build a steady stream of enquiries so you can be choosier about the jobs you take.
See how a fixed-price website helps you look the part and command your real rate.