Our work

Small business website examples: real client work and concept designs

A look at how Kwise Web builds websites for small businesses: clear service pages, visible trust, proper local SEO, and enquiry forms that filter out the time-wasters. You'll see both real client work and concept designs, each labelled for what it is. We don't pass a demo off as a case study.

Real client work

baillieexteriorcleaning.com
Homepage of the Baillie Exterior Cleaning & Restoration website showing a driveway before-and-after

Baillie Exterior Cleaning & Restoration

Dumfries, Lockerbie, Moffat, Annan, Castle Douglas, Carlisle & Penrith

A real, live client build for an exterior cleaning and property restoration business. The brief was to make each service easy to understand, show the work through genuine before-and-after photos, and let people book a free visit without a phone call. Restoration is the point here: driveways and patios get deep cleaned, re-sanded, repointed and sealed rather than a quick pressure wash, and the pages had to make that clear. The result reads like the trade itself instead of a generic contractor template.

  • Real before-and-after photos from actual jobs, used as proof instead of stock imagery
  • Driveway and patio restoration kept separate from roof, gutter and exterior cleaning, so each job type has room to explain itself
  • An online booking system for easy free-visit slots, with call, WhatsApp and email as backups
5-star review

"The website turned out exactly how I wanted — professional, clean, easy to use, and built to a very high standard. Communication was spot on throughout, everything was handled efficiently, and nothing was too much trouble. Really happy with the final result and would highly recommend to anyone needing a quality website built properly."

Featured case study

Derbyshire Plates

A registration plate builder on Shopify. We took an existing plate shop that was awkward to buy from and rebuilt the buying journey: enter your reg, see it on the plate instantly, choose the style, size and badges, and check out with confidence.

UK
DE71 PLT

Concept & demo builds

These are demonstration builds, not client case studies. They cover business types where there isn't a public client example yet, so you can still see the approach.

Homepage of the Hairdressing 4 U mobile hairdressing concept website

Mobile hairdressing concept

Hairdressing 4 U

A concept design for a fully mobile hairdresser. The layout puts booking first, keeps prices easy to find, and leads with the things that reassure a nervous first-timer: fully qualified, evening and weekend availability, and 'I come to you'. It's aimed at busy parents and clients who can't easily get to a salon.

Best fit: Salons, mobile beauty, and appointment-based services that want to look polished and take bookings online.

Homepage of the Redfern Locksmiths demo website showing an emergency locksmith hero section

Locksmith demo build

Redfern Locksmiths

A demo design for a locksmith, where the visitor might be locked out and stressed, or calmly comparing firms for planned security work. The page keeps contact details, plain service wording and trust signals in view before it asks for anything complicated.

Best fit: Locksmiths and emergency trades that need to come across as calm and credible, and be quick to reach on any device.

  • The phone number is impossible to miss, because a locked-out customer shouldn't have to go looking for it.
  • Emergency call-outs and planned security work sit in separate sections, so the page doesn't read like one flat service list.
  • Trust cues come early, since people are deciding who to let near their home and locks.

Want a section-by-section breakdown?

The cleaning business website example walks through a build one section at a time, from the hero and service split to the proof, area check and qualification form, and explains why each one earns its place.

See the annotated example

FAQ

Are these real client projects?

Yes and no, and we label which is which. The Baillie Exterior Cleaning & Restoration site is a real, live client build. The concept designs are ones Kwise Web builds to show the approach for a type of business, and we never present them as client case studies.

Why publish example websites?

They let you judge the layout, see how a site is built around the way real customers actually enquire, and get a feel for the work before you commit to anything.

Will there be more examples?

Yes. We add new client sites as they go live, and use concept designs to cover the business types we don't have a live example for yet.