Glossary
Website & SEO glossary
Plain-English definitions of the website and SEO terms that come up most when planning, building, or maintaining a small business website: what each one means, why it matters, and the mistakes worth avoiding.
Call To Action
A call to action (CTA) is a clear, specific prompt (typically a button or a short line of text) that…
Conversion Rate
Conversion rate is the percentage of visitors to a website who complete whatever action it's built t…
Core Web Vitals
Core Web Vitals are a specific set of measurements Google uses to judge real-world page experience: …
Domain Name
A domain name is the human-readable web address (such as kwiseweb.com) that points to a website, reg…
FAQ Schema
FAQ schema is a specific type of schema markup that identifies a set of questions and answers on a p…
Google Business Profile
A Google Business Profile is a free business listing, managed directly through Google, that controls…
Landing Page
A landing page is a webpage designed around a single, specific goal (often one service, one location…
Local SEO
Local SEO is the set of practices that help a business show up in search results for people nearby w…
Responsive Website
A responsive website is one built to automatically rearrange its layout, text size, and images to fi…
Schema Markup
Schema markup is a standardised code format (based on the schema.org vocabulary) added to a webpage …
SSL Certificate
An SSL certificate is a small file installed on a website's server that encrypts the connection betw…
Structured Data
Structured data is information presented in a standardised, machine-readable format rather than plai…
Trade Website
A trade website is a website built specifically for a tradesperson or trade business (plumbers, elec…
Web Hosting
Web hosting is the service that stores a website's files on a server connected to the internet, maki…
Website Maintenance
Website maintenance is the ongoing work needed to keep a website secure, up to date, and functioning…
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