Glossary
Trade Website
A trade website is a website built specifically for a tradesperson or trade business (plumbers, electricians, builders, and similar) to show what work they do, where they cover, and how to get in touch, with the goal of turning visitors into enquiries, not just existing online.
Why it matters
A generic small-business website template rarely fits how trade customers actually decide: they want to know fast whether you do their job, whether you cover their area, and whether you can be trusted in their home. A trade website is structured around answering those three things quickly, usually with service pages, a clear coverage area, reviews, and an easy way to contact on mobile.
Trades also tend to win work through local, phone-first searches rather than browsing, so a trade website leans heavily on local SEO and click-to-call, more than a typical brochure site would.
Common mistakes
- Listing services vaguely ("all types of work undertaken") instead of naming the actual jobs customers search for
- Burying the phone number or service area below the fold
- Using stock photography instead of real job photos
- No qualifying quote form, so every enquiry arrives without enough detail to price
Related terms
Trade Website FAQ
Is a trade website different from a normal small business website?
The underlying technology is the same, but the structure differs: a trade website is built around service clarity, coverage area, and mobile-first contact, because that's how trade customers actually search and decide.
Do I need a trade website if I'm already on Checkatrade or Facebook?
Those can bring some work, but neither is an asset you own. A trade website is yours regardless of what any directory or platform changes, and it builds local SEO value over time.
Where this applies
See this term in practice on Kwise Web's own pages.
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